Monday, June 22, 2009

Mod Fashion

advertisement for Mary Quant Cosmetics,

Shopping in June is often tricky. All of the trends for fall have been predicted and premiered on the runways, magazines are pushing suede heels and warm sweaters. Summer months are a great time to explore fashion rebirths--especially looks that will always be hip.
Mod in the 1960s was a lifestyle--culture, art, fashion. Yves Saint Laurent's trapeze dress, Mary Quant's miniskirts (sold on King's Road in Chelsea), Andre Courreges' designs, and Twiggy's iconic androgynous locks.

Mod Closet for Her:
Mini skirts (a-line is common)
boxy cardigans
trapeze jackets
bright colors, dark trim
cigarette pants
shift dresses
black and white stripes
comfortable shapes
baby doll dresses
Zooey Deschanel (she is seen in mod style all the time, but her stewardess uniform from Almost Famous and her style on stage in her band, She & Him, are good examples)

Mod make-up styles for women were very simple. Perhaps just foundation, pale pink lips, and fake eyelashes.
Also, when choosing a trapeze jacket, be wary:
Trapeze jackets add great shape and contrast to a stick-straight dress or pair of cigarette jeans. Make sure your trapeze jacket is fitted around the shoulders--it will provide a sharp contrast from the waistline, which is boxy and short. Also, pick an undershirt that is tight-fitting and long. Your waist should be accentuated by the full, cropped jacket circling around.
Charlotte Ronson New York (Spring 2009) has a collection full of easy, short dresses that hint at mod. Play up looks for an ultimate mod look, or wear them with un-traditional accessories for a modern take. Check out tweeds from Chanel, Alice + Olivia's Tunic Dress, and Eley Kishimoto's super-mod designs. Also, Kate Spade Fall 2009 features silhouettes straight from the 60s, cropped coats, and bowler hats.

Mod Closet for Him:
slim-cut shirts
3-button suits
fitted trousers
Silk pocket squares
dress shoes
vintage knit ties
skinny black ties
messenger bags
quality socks
dressing up
bright colors
Basket-weave shoes

Ben Sherman and Fred Perry make accessible, affordable mod clothing. Ben Sherman's classic shirt details are perfect--center pleat down the back, button-down collar, and reverse collar button, finished with modern details like exposed stitching, additional pockets, or unique patterns.
Also, a huge mod trend for men was the concept of tailoring--customized suits, perfectly fitted dress shirts. Vintage items in smaller, slim-fit designs are readily available at thrift stores and bazaars.

Over-the-top Mod? Mopeds were a huge accessory for the mod crowd. Zip around town in a Vespa or Lambretta (and keep your clothes protected while you're at it).

No comments:

Post a Comment